TapMap can save businesses money by eliminating the need for most expensive traditional business advertising.
This week let’s take the example of a small to medium (average sized) business with little to moderate name recognition. “Advertising” can be the life-blood of such a business. The question becomes what “advertising” is effective and what “rate of return” is realistic on traditional advertising?
Most average brick and mortar businesses consider traditional advertising to include paper White Telephone Book, square ad in paper Yellow Telephone Book, television campaigns, weekly advertising in the local newspaper and perhaps occasional mass mailings. The average business is looking for name recognition and increased sales. Can those goals be achieved with paper and television advertising alone? Probably not.
As explained by Megan Jones, president and CEO of Lokion, the Memphis advertising agency that made Inc. Magazine’s list of the 5,000 fastest-growing companies in the nation,
[Megan Jones] designs no print ads, no TV campaigns, executes no PR and makes no apology about it.
“Nope. Our creative focus is exclusively online. … Everyone has their strengths,” Jones said. “Ours is interactive.”
Internet-based advertising is Madison Avenue’s fastest-growing niche. By 2011, the $65.2 billion spent online this year will morph to $106.6 billion, according to IDC Digital Marketplace Model and Forecast
Jane Roberts. “Business clicking online — Advertising gets up to speed on cyber highway.” The Commercial Appeal (2007-Current). Sun-Times News Group. 2008. Retrieved May 29, 2011 from HighBeam Research: http://www.highbeam.com/doc/1P2-21834835.html
What do your customers and potential customers need to know about your business? Of course, name recognition is essential to get customers to your business. Traditional print and television media are expensive and most businesses agree that results are limited or questionable.
Businesses that rely solely on traditional advertising are now at a grave disadvantage. Internet sites extent “word of mouth” miles, states, and countries beyond where the business owner even dreamt.
The Internet gets the “word of mouth” name recognition out about many product and service businesses. Other businesses are taking advantage of nominally priced business web sites. These inexpensive or free advertising options can be incredible for the business owners who treat customers honestly and provide a good product and excellent service.
All ages of consumers are using the Internet to navigate and make purchasing decisions. From children to grandma and grandpa, increasing segments of potential customers are comfortable searching product information on-line with lap tops, GPS devices, Androids, IPads, IPhones and other mobile devices.
Enter the technology available with TapMap! Your business can be small, medium, start-up or traditional brick and mortar in a charming downtown area. Your business may be getting amazing reviews and feedback on the Internet. Very nice. Good job. But let’s bottom-line this. Your customers want to know the price of your product or service.
Customers rarely check the traditional White and Yellow Pages. It is just plain simpler (even for grandma and grandpa) on the Internet. No dirty, dusty papers and no tiny print that ends up on innocent fingers.
TapMap allows our businesses’ end use customers to see what products are in stock and at what price. That information drives customers into your business because they know the actually product is available for purchase. No “rain-checks,” lost sales or, worse yet, disappointed customers. No amount of traditional advertising can provide that benefit.
In addition, TapMap Analytics helps businesses to understand up to the minute trends in their industries. With this information, business owners don’t have to guess about trends or rely on sales reps to pitch what the business owner’s end users “will probably buy.” No telephone Yellow Page book can provide that information. Business owners know what products their customers want and need. Customers are happy. Life is good.
